All work 
Integrated Campaign
Cancel the World Cup
Format: Integrated Campaign
Category: Integrated Campaign
This project is part of our Integrated Campaign work.
About this project
Ahead of Qatar 2022, we launched #CancelenElMundial to raise awareness about heart attack risks during high-stress matches. A viral tweet sparked outrage, but our bot turned the heat into health action. Result: +156% searches for “heart attack,” 45M impressions, and 16% more screenings across Argentina.
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