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Integrated Campaign
Cardiac Risk Index
Format: Integrated Campaign
Category: Integrated Campaign
This project is part of our Integrated Campaign work.
About this project
Before the presidential elections in Argentina, we created the first-ever Cardiac Risk Index: an algorithm measuring heart attack risk based on news-related stress. In a nation obsessed with indexes, this innovative tool helped raise awareness of how daily headlines impact heart health and sparked a national conversation on prevention.
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