Avocados From Mexico used the Super Bowl to communicate the versatility of guacamole. Our digital campaign created a perfect world where you have everything you need – except tortilla chips. We combined selfies and emojis to create Picmojis, among other experiences. The brand was the most talked about during the game, according to the Merkle report, and saw an increase in purchase consideration, even months after the game. Welcome to Guacworld.