DFW Airport took April Fool’s to new heights by pulling off the ultimate sticky note prank – covering a full-size airplane on the tarmac with colorful reminders.

Did we really do it? That’s the question buzzing on X, Instagram, and other social channels.
How long would it take to fully sticky note a plane? Let the speculation begin.
April 1st is our runway for fun, and we’re keeping the mystery alive. Real or not? You decide!

Summer in Texas can be challenging for most plants—and for businesses, too.
However, Green Acres Nursery & Supply has found a way to tackle the scorching Texas summer
and boost their sales revenue by offering indoor plants! This strategy not only addresses a retail challenge but also brings happy customers back to the store. It looks like the only ones not happy are these guys, who will miss their ‘buzz-worthy’ friends!

Before the presidential elections in Argentina, the Foundation needed a campaign to raise awareness about heart health. It was essential to demonstrate how daily news and stress could significantly impact our hearts. In a country where an index measures everything, BeautifulBeast developed the first-ever Cardiac Risk Index—an algorithm that assesses an individual’s risk of heart attack based on their exposure to daily news in Argentina. This initiative aims to help transform the country’s heart health culture.

Here’s to the fearless. The stubborn. The legends.
The artists who’ve left a legacy and an open door for other Latin talents on the rise.
Here’s to the Game Changers.

Amazon Music is a global streaming service that truly understands that Latin Music is not a genre or a single demographic. Its content programming reflects the market’s complexity, diversity, nuances, and richness of culture.

#CancelenElMundial started with a single tweet suggesting canceling the World Cup to prevent heart attacks. Being the country that gave Messi to the world, the responses were overwhelmingly heated.

Using AI, we created a database to identify signs of stress on Twitter. Our algorithm found the most heated comments.

Our bot responded, inviting them to check their heart rate and take preventive measures.
Leveraging real-time data from messages, we visualized the “heartbeat” of Argentina during the World Cup.

The result? An up-to-the-minute ECG reflecting the heart of the country EVERY match.

“We are excited to unveil a captivating vision for the city’s tourism growth as it enters the Metaverse. Beyond the famed Riverwalk and the iconic Alamo, San Antonio’s allure comes alive through its culinary brilliance, with multiple James Beard Foundation-recognized chefs and restaurants. To ignite national interest and draw visitors to our cherished city, the culturally rich and authentic content curated by our partners at Mighty Beast is primed to take center stage in this exciting new Metaverse space,” said Sue De Lopez, Director of Marketing for Visit San Antonio.

Latinas in the US earn 54 cents for every dollar that white men earn.

“We joined forces with the Círculo Creativo USA to look for ways in which everyone can act for #latinaequalpayday,” said Claudia Romo Edelman within the framework of the We Are All Human summit at the United Nations in New York.

The initiative consists of the printing of a dollar bill made in proportion to the size in which Latinas are paid. In addition, a video was made where the bill is presented in various businesses where Hispanic women work to raise awareness about this injustice.

Romo invited the audience to take photos with the bill and upload them to their social networks, and create a network to support this cause.

This campaign delivered 25.1MM impressions and 9K+ online orders for a $15.16 Cost per Order. This is more efficient than the $20-25 CPO goal initially set.
Audio made up almost 900K impressions. Conversion rates for display doubled after audio was launched, showing that adding it to the media mix helped improve overall campaign performance. Come fly with us!

Colorectal cancer is on the rise among younger people, yet it’s highly treatable when diagnosed in the earliest stages. However, it’s important to mention that insurance companies don’t cover screening for colorectal cancer before 45 years of age.

Our “Talking Shit Saves Lives” campaign needed to reach younger potential patients and educate them about the symptoms of the disease. We need them to talk to a doctor about their crap as soon as possible.

Love plants but don’t have a green thumb?
Come to Green Acres Nursery & Supply and let the experts do their thing at the new Planting Bar.

They are serving up custom-potted plants for you. Select your favorite one and pottery that matches your style, and they’ll create a display-ready piece to take home—a fantastic new service from Green Acres. Cheers!

Screening should begin for most average-risk adults at age 45 and earlier for those with a family history or other risk factors. Since people under 45 don’t qualify for screening due to insurance guidelines, we need them to pay attention every time they go to the bathroom. Their stool might be telling them something significant: the symptoms of colorectal cancer.

If they see anything out of the ordinary, they need to talk to a doctor.

March is Colorectal Cancer Awareness Month.
Our campaign used the juvenile joke to normalize talking about colonoscopies.
We -ahem- inserted ourselves into every relevant conversation on Twitter for the entire month. By the end of the program, there was an increase of over 50% in scheduled screenings versus a year ago.
Mission accomplished.

erenzia beauty is redefining a space that celebrates the sense of individual beauty and reinforces the importance of recognizing each person’s heritage while respecting others.
Erenzia is a brand created to enchant, unite, and empower the Latino community.

Our team has had the opportunity to contribute to creating the brand from scratch, with a positioning strategy and personality that are touching the hearts of Latinas in the United States.
This is the type of project that any agency dreams of having.