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DFW Airport:

April Fools’ Day Video

DFW Airport took April Fool’s to new heights by pulling off the ultimate sticky note prank – covering a full-size airplane on the tarmac with colorful reminders.

Did we really do it? That’s the question buzzing on X, Instagram, and other social channels.
How long would it take to fully sticky note a plane? Let the speculation begin.
April 1st is our runway for fun, and we’re keeping the mystery alive. Real or not? You decide!

Amazon Music:

Here’s to the Game Changers

Here’s to the fearless. The stubborn. The legends.
The artists who’ve left a legacy and an open door for other Latin talents on the rise.
Here’s to the Game Changers.

Amazon Music is a global streaming service that truly understands that Latin Music is not a genre or a single demographic. Its content programming reflects the market’s complexity, diversity, nuances, and richness of culture.

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Fundación Cardiológica Argentina:

Cancel the World Cup

#CancelenElMundial started with a single tweet suggesting canceling the World Cup to prevent heart attacks. Being the country that gave Messi to the world, the responses were overwhelmingly heated.

Using AI, we created a database to identify signs of stress on Twitter. Our algorithm found the most heated comments.

Our bot responded, inviting them to check their heart rate and take preventive measures.
Leveraging real-time data from messages, we visualized the “heartbeat” of Argentina during the World Cup.

The result? An up-to-the-minute ECG reflecting the heart of the country EVERY match.

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Visit San Antonio:

210 Plaza Content & Web3 Platform

“We are excited to unveil a captivating vision for the city’s tourism growth as it enters the Metaverse. Beyond the famed Riverwalk and the iconic Alamo, San Antonio’s allure comes alive through its culinary brilliance, with multiple James Beard Foundation-recognized chefs and restaurants. To ignite national interest and draw visitors to our cherished city, the culturally rich and authentic content curated by our partners at Mighty Beast is primed to take center stage in this exciting new Metaverse space,” said Sue De Lopez, Director of Marketing for Visit San Antonio.

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We Are All Human:

Latina Equal Pay Day

Latinas in the US earn 54 cents for every dollar that white men earn.

“We joined forces with the Círculo Creativo USA to look for ways in which everyone can act for #latinaequalpayday,” said Claudia Romo Edelman within the framework of the We Are All Human summit at the United Nations in New York.

The initiative consists of the printing of a dollar bill made in proportion to the size in which Latinas are paid. In addition, a video was made where the bill is presented in various businesses where Hispanic women work to raise awareness about this injustice.

Romo invited the audience to take photos with the bill and upload them to their social networks, and create a network to support this cause.

DFW Airport:

Concessions Radio Campaign

This campaign delivered 25.1MM impressions and 9K+ online orders for a $15.16 Cost per Order. This is more efficient than the $20-25 CPO goal initially set.
Audio made up almost 900K impressions. Conversion rates for display doubled after audio was launched, showing that adding it to the media mix helped improve overall campaign performance. Come fly with us!

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Colon Cancer Coalition:

Talking Shit Saves Lives

Colorectal cancer is on the rise among younger people, yet it’s highly treatable when diagnosed in the earliest stages. However, it’s important to mention that insurance companies don’t cover screening for colorectal cancer before 45 years of age.

Our “Talking Shit Saves Lives” campaign needed to reach younger potential patients and educate them about the symptoms of the disease. We need them to talk to a doctor about their crap as soon as possible.

Green Acres Nursery & Supply:

Planting Bar Poster Campaign

Love plants but don’t have a green thumb?
Come to Green Acres Nursery & Supply and let the experts do their thing at the new Planting Bar.

They are serving up custom-potted plants for you. Select your favorite one and pottery that matches your style, and they’ll create a display-ready piece to take home—a fantastic new service from Green Acres. Cheers!

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Colon Cancer Coalition:

Talking Shit Saves Lives

Screening should begin for most average-risk adults at age 45 and earlier for those with a family history or other risk factors. Since people under 45 don’t qualify for screening due to insurance guidelines, we need them to pay attention every time they go to the bathroom. Their stool might be telling them something significant: the symptoms of colorectal cancer.

If they see anything out of the ordinary, they need to talk to a doctor.

Colon Cancer Coalition:

#MissionToUranus

March is Colorectal Cancer Awareness Month.
Our campaign used the juvenile joke to normalize talking about colonoscopies.
We -ahem- inserted ourselves into every relevant conversation on Twitter for the entire month. By the end of the program, there was an increase of over 50% in scheduled screenings versus a year ago.
Mission accomplished.

erenzia beauty:

Your story. Own it.

erenzia beauty is redefining a space that celebrates the sense of individual beauty and reinforces the importance of recognizing each person’s heritage while respecting others.
Erenzia is a brand created to enchant, unite, and empower the Latino community.

Our team has had the opportunity to contribute to creating the brand from scratch, with a positioning strategy and personality that are touching the hearts of Latinas in the United States.
This is the type of project that any agency dreams of having.

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WarnerMedia:

Ponle Color

WarnerMedia commemorates LatinX Heritage Month by recognizing Mexican engineer Guillermo González Camarena, inventor of color TV.  

TNT, tbs, and truTV celebrate the color and vibrancy that the Latinx community brings to the entertainment industry. 

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Pizza Patrón:

La Chingona Pizza launch case study

Pizza Patrón is a regional chain focused on the Latino segment. When they launched the spiciest, most badass pepperoni pizza, there was only one thing to name it: La Chingona. We created a campaign that included radio, digital, and PR. The Limited Time Offer pizza sold out in half of the projected time. When the spiciest food is not hot enough, that is chingón.  

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Avocados From Mexico:

#GUACWORLD Super Bowl case study

Avocados From Mexico used the Super Bowl to communicate the versatility of guacamole. Our digital campaign created a perfect world where you have everything you need – except tortilla chips. We combined selfies and emojis to create Picmojis, among other experiences. The brand was the most talked about during the game, according to the Merkle report, and saw an increase in purchase consideration, even months after the game. Welcome to Guacworld.

Encanto Pops:

Catrina & Mariachi posters

Encanto Pops is a local store that offers the most authentic Mexican paletas in Dallas. For their grand opening, we created these posters to communicate that the flavor of Mexico is contained in each popsicle. We also created the logo and the brand personality. 

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Avocados From Mexico:

AvoArt

Avocados From Mexico launched AvoEatery, an avocado-centric restaurant in Dallas. Since the menu was exquisite and Instagrammable, it was worthy of being displayed in a museum. 

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Glad:

Chandelier

Glad Large Trash bags are designed with ForceFlex technology to give extra flex as it expands around sharp edges and heavy loads, so you can pack it in without ripping. So let’s put that theory to the test. This one is a classic. 

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BanCoppel:

Outdoor campaign

BanCoppel offers the best way to receive money in Mexico from the U.S. with over a thousand locations, an extended schedule, and even an option for direct deposit to an account; there’s no need to risk facing so many obstacles in the city.

Xoom:

Save the little piggies

Piggy banks have been victims of senseless abuse by companies that charge too much for international money transfers. Xoom was one of the first companies that simplified the process.

So was it a coincidence that PayPal acquired Xoom precisely after our campaign aired? Maybe.

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PRxPR:

Two years after María case study

PRXPR is a non-profit organization dedicated to helping Puerto Rico recover from the devastation of Hurricane Maria in 2017. Two years after the storm, we created this campaign to keep Puerto Rico and the needs of its people top of mind, in a current state of affairs in which new natural disasters happened almost daily. The campaign reached over 500,000 social media users, with a click-through of over 4%. 

After all these years, Puerto Rico still needs our help.