Pizza Patrón:

La Chingona Pizza launch case study

Pizza Patrón is a regional chain focused on the Latino segment. When they launched the spiciest, most badass pepperoni pizza, there was only one thing to name it: La Chingona. We created a campaign that included radio, digital, and PR. The Limited Time Offer pizza sold out in half of the projected time. When the spiciest food is not hot enough, that is chingón.