El Rio Grande Latin Market:

“Superhero” Hiring Campaign

As many companies struggle to attract and retain employees, our approach was to show how vital their work is for the company and the community. We wanted to emphasize how significant their impact is on inspiring the next generation. Because to our kids, we are all superheroes.

Not only this Hiring campaign became a branding effort, but it also delivered over 10M impressions, and 6K attributed career page views.