Argentine Heart Foundation:

Cardiac Risk Index.

Before the presidential elections in Argentina, the Foundation needed a campaign to raise awareness about heart health. It was essential to demonstrate how daily news and stress could significantly impact our hearts. In a country where an index measures everything, BeautifulBeast developed the first-ever Cardiac Risk Index—an algorithm that assesses an individual’s risk of heart attack based on their exposure to daily news in Argentina. This initiative aims to help transform the country’s heart health culture.