Flor is a master storyteller. She cares about every detail, whether crafting the perfect narrative on a multi-touchpoint campaign for a blue-chip brand or writing a post on her healthy-eating Instagram.

Her meteoric story in advertising started at some of the top shops in Argentina, like Del Campo Nazca Saatchi & Saatchi and Agulla & Baccetti.

Shortly after her arrival in the US, Flor’s name entered the history books of Hispanic advertising by winning a Silver Lion as the first Hispanic team participating in the Cannes Lions Young Creative competition in France.

In 2019, Flor was recognized as one of the Women to Watch by DMN (Data. Strategy. Technology.) in New York. Her work has been featured in Lürzer’s Archive as Spot of the Week and has won every major award globally, including Lions, Effies, and REGGIEs, among others. Her contributions were vital to achieving the recognition as Top US Hispanic Agency by Ad Age.

Believe it or not, in between all that, Flor still finds time to give back to the industry; she is the current President of Círculo Creativo USA, the most important creative association for Hispanic advertising professionals in the country.

Flor brings to BeautifulBeast more than twenty years of experience, combined with her passion for big ideas and a unique understanding of the power of collaboration. She is the mother of Lucas, Bruno, Lara, and Pippo, their puppy.
Flor is also a published author of children’s books.